S4S gets support from student organizations and celebrities

S4S gets support from student organizations and celebrities (by: She Capili)

Prior to the launching of the S4S Campaign, the E-Media Program of ABS-CBN Foundation, Inc. has enlisted the support of student organizations and celebrities. They appeared in the audio-visual materials that were produced with the aim of creating awareness among the youth.

During the campaign’s launch, a symbolic turnover ceremony was held among the S4S supporters who have also helped in creating awareness about S4S. All of them are donating S4S Package to their chosen school beneficiaries.

Tado…after Art Jam

Former Art Jam host and radio program host Arvin Jimenez is best known as "Tado" in show business and among the youth advocates. He is one of the most favorite talents that the ABS-CBN Foundation used to ask for projects that require a host or an actor to carry out certain causes. He does not demand for any talent fees at all and he is always willing to support AFI’s projects no matter how busy he is. For the S4S Campaign, he co-hosts with Bianca Gonzales in an audio-visual presentation that presents what S4S is all about. He is also donating ETV materials to Baybay North Central School in Leyte where he attended two school years.

PBB’s Bianca is one Big Ate

Despite her numerous commitments to various entities, product endorser, host, and youth advocate Bianca Gonzales was able to share a portion of her time to shoot the S4S audio-visual presentation with Tado. Described as one of the most articulate hosts in the entertainment industry, the production staff of AFI was impressed by her almost take one shots which helped the team to accomplish everything within a tight schedule. Bianca is also donating an ETV package to Cervantes Central Elementary School in Catarman, Northern Samar.

PLM’s theater org performs to help

The Magwayen Creative Scholars’ Guild (or simply ‘Magwayen’) is the premier theater organization of the Pamantasan ng Lungsod ng Maynila (PLM). This award-winning group appeared in an infomercial that was produced to encourage other school organizations to support S4S. The group is donating an ETV package to Batbat Elementary School in Albay.

PWU Female sings for S4S

The PWU Female Ensemble is a swing choir, specializing in singing and dancing to modern and upbeat music and to folk and classic songs. The group has won several awards and performed in various events here and abroad. The girls extended their support to S4S by also appearing in a television plug where they are encouraging other choirs to perform for the cause of public schools. They chose the Mariawa Elementary School in Legaspi City as the beneficiary of the ETV materials.

6Cyclemind spreads S4S through a song

One of the busiest local bands of today is 6Cyclemind. Band members Ney Dimaculangan (vocals), Rye Sarmiento (rhythm guitar and backup vocals), Chuck Isidro (lead guitar), Bob Cañamo (bass guitar), Tutti Caringal (drums), and manager Darwin Hernandez extended their support to S4S as they worked on the arrangement and interpretation of the campaign’s theme song "Sagot Kita." Composers Noime Cruz and Popoy Ferrer were happy and proud to hear the actual fruits of their labor. "Sobrang na-pressure kami sa pagsulat at paglapat ng music kasi the next day na kailangan yung kanta pero sobrang saya namin na naiiyak kami sa tuwa dahil ang ganda ng ginawa nila [6Cyclemind]," Noime said.

6Cyclemind performed "Sagot Kita" in Umagang Kay Ganda (UKG)

A music video of "Sagot Kita" with 6Cyclemind was also produced and it is airing over the music channel, MYX. It can also be viewed at the S4S web site (www.s4scampaign.org) and other popular video sites such as the YouTube. Educational Television (ETV) shows’ director Caloy Santos, Jr. also handled the production of the music video.

Darwin said that joining the S4S project serves as their thanksgiving for the unexpected blessings that the band has received for 2007. Drummer Tutti Caringal said, "we are just trying to help para mapalawak yung awareness sa mga tao on what S4S is all about." He referred to a common saying ‘use your popularity for a good cause.’ As he put it, "nandito kami sa industriyang ‘to, tinitingnan kami ng tao, napapanood kami ng tao, in a way may responsibilidad kami lalo na sa mga bata."

Aside from arranging the campaign’s theme song and appearing in its music video, 6Cyclemind is also donating educational television (ETV) materials to five public elementary schools in Daraga, Albay. These schools are Lacag Elementary School, Gapo Elementary School, Dela Paz Elementary School, Dinoronan Elementary School, and Binitayan Elementary School.