E-Media Program enjoins the youth through S4S

October 16, 2007 – The E-Media Program of ABS-CBN Foundation, Inc. (AFI) launched its new project called S4S Campaign at the Studio One of ABS-CBN Broadcasting Corporation. S4S or Schools for Schools is a campaign that gives opportunities to school-based organizations to help public elementary schools in the calamity-stricken regions of Bicol, Samar. Leyte, and Biliran by providing them with educational television (ETV) materials. In her message, AFI managing director Gina Lopez encouraged the student leaders to make S4S the beneficiary of their fundraising and outreach activities.

Student-supporters also took part in the program. The Philippine Women’s University Female Ensemble opened the program with an inspirational song followed by the singing of the national anthem. Moreover, the Magwayen Creative Scholars’ Guild of the Pamantasan ng Lungsod ng Maynila entertained the guests and participants with a skit mimicking the game show Kapamilya Deal or No Deal.

Celebrities Bianca Gonzales and Arvin "Tado" Jimenez extended their support to S4S by hosting the audio-visual presentation of the campaign. The band 6Cyclemind performed the S4S Campaign theme song entitled "Sagot Kita" for the first time. These supporters also donated their gifts of ETV materials to their chosen public schools in the above-mentioned areas.

Present also during the launch were DepEd Information Officer Dr. Rebecca Ragrag, DepEd Chief of Staff Romeo Glen Sumido, DepEd Usec. Antonio Inocentes, and DepEd Regional Director for Region 8 Dr. Sol Matugas.

Around 200 student organization leaders from the following colleges and universities attended the event: Adamson University, Air Link International Aviation School, Asian College of Science and Technology, Assumption College, Ateneo de Manila University, Chiang Kai Shek College, Concordia College, De La Salle University-Manila, Far Eastern University, Manila Central University, Miriam College Foundation, Pamantasan ng Lungsod ng Maynila, Saint Jude College, San Beda College, San Sebastian College Recoletos, Saint Mary’s College, Saint Paul University – Manila, Philippine Women’s University-Manila, Philippine Women’s University-Q.C., Trinity College – Q.C., University of Makati, University of the East – Caloocan, UP-Diliman, and Philippine Normal University.

Highlights of the launch include a talk on the positive effects of educational television on school children by University of the Philippines Professor Emeritus and AFI consultant Dr. Milagros Ibe, and a symbolic turnover of educational television materials with the supporters of S4S and their school beneficiaries.

Aside from this, a series of presentations of audio-visual materials produced to create awareness on the campaign were also shown to the audience. These materials were included in a CD that was given to each participating school. The CD contains an audio-visual presentation that introduces and explains what S4S is all about, a series of plugs, and a music video of the campaign’s theme song. These video materials can also be viewed at the official web site of S4S – www.s4scampaign.org (She Capili)